Convergence of experience
Work That Works is an entrepreneurial venture started by Archana Trasy who leads a team of experts in various creative and technological fields. While our core strength lies in conceptualising, scripting, producing, directing, marketing and building valuable brands that last, our collaborations with specialists in the fields of Television, Software Development and Lifestyle, ensure that we cover the entire spectrum of entertainment needs.
About Archana Trasy
Trasy started WTW in 2011 with a distinct vision in mind – she wanted to change the scale and improve the quality of regular event management and infuse it with entertainment in its truest sense. With over 17 years experience in the field, no one is more equipped to raise the bar.
She began her career working for Richard Ellis and was responsible for launching and marketing Mahindra Exports Limited’s boutique, Nikaya. She then joined Wizcraft, one of India’s first event management companies, where she organized Michael Jackson’s tour of India in 1996. She was also responsible for organizing the tours of other international artists, including Whigfield (1998), UB 40 (2000), and Diana King (2001). She also handled various international projects for Wizcraft such as the 30-year Independence celebrations of the Republic of Mauritus, the Showman Of The Millennium in London and Bollywood Awards at Nassau Coliseum, New York. In 2000, Trasy helped create the immensely popular International Indian Film Academy Awards (IIFA), which she continued to manage till 2007.
Trasy then joined Mukesh Ambani’s Reliance Industries Limited where she headed the Event’s division for RIL’s most famous brand – the Mumbai Indians IPL team – from its inception. Today, she has to her credit several successful annual branded properties.